The Best SEO Strategies Of The Experts
When you’re attempting to force traffic to a new domain, in your SEO strategies, you may be wondering, do you have systems that youhave created within your business for each one of the different traffic channels that you use?
Yes. I have a team and Ihave also mapped out the system. So I am able to simply refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for each single article. It’ll rely on whether it is evergreen content or whether it’s’s time dependent, if itis a launch or just a general article, as to how hard I’ll push it.
It’s funny, you might be thinking. You might be wondering, in our SEO systems, how does one log what sort of traffic channels you are activating for those pages?
I’ve just got a mind map which has most of the available options on it. I just look at it and see whether Ihave activated one. So as an example, I would look at PPC and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I’ll just tick the box.
I’ll use my core words and my seed article. If I have extra content, I’ll sometimes have photos and audio so I can generate videos from it or Iwill have an interview or an Animoto video.
This person has discussed before itis nearly like you’ve got some default things that are done. Then it’s like, depending on whether you need to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to wreck that down, to go actually granular, what are the default things that you want to do?
Well an article will always be posted to my blog and then submitted to article directory sites. Then there will be separate blog comments linking back to the article from a blog network. There’ll be links acquired to link back to the post. They’re all default things. The additional ones would be forum comments, PR release and say Google local submission, that sort of stuff.
One thing that we hadnot dug too much into, I suspect we do it more where we are as far as selling links. We do that through text link adverts. You could be wondering, when buying links, what service you look at for that.
I pretty much use Linkvana. I also have access to 2 private blog networks that are not publicly available, which Ihave cultivated. I have my personal one and I joint venture with someone else. I let them use mine and I use theirs.
Now you could be thinking, you’re doing this promotion. You’ve got your default which will just roll out. You’re one I know who looks at your stats and that sort of thing. You’re monitoring which keywords are obviously changing. You did some of that also thru your pay per click primary testing also to decide which of them you are going to juice up further. That will depend on is it evergreen or are there any other triggers that push you into going, right, I am going to look at a forum or a public relations release or videos?
Basically when I find stuff changing, I just start to sector in on it more. They will identify themselves, particularly with the paid selling. If it’s changing from paid selling, itis a truly good sign. You should leverage it out with free traffic also.
With all the different things we’ve talked about, and I know there are such a lot of different factors which make up getting positions in Google, or any search engine actually, you could be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you have done, is the single largest factor when it comes to ranking sites?
potentially the page title.
You could be wondering, how doyou do your page titles? Clearly you have the keyword. Are there any other SEO systems that you do to get the maximum out of that page title?
You have to put it action call if you can. It should be a selling title. You’re actually going for the conversion. It’s not enough simply to be ranked at the top. It isn’t making any difference, if it does not compel folk, it’s worthless. So that’s where I had this big epiphany and I split tested. I had 2 identical blogs but a touch different mechanisms. The one with the stronger call to action just blitzed it like 98 to two out of 100. It was so significantly different. This is how the SEO experts do it.
Filed under SEO by on May 13th, 2010.











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