SEO Mistakes Part 1 – Mistakes on Keywords

Purpose of Keywords and Rank:

There are two reasons you want to rank your keywords in the search engines. To get traffic to your “money page” or to get your money page ranked very high!

So the SEO mistakes we see are:

People are NOT selecting “Money keywords”! And from talking to few of our customers, we have realized that they do not see the difference between the traffic keyword and the money keyword.

So here is an example: “Honda” this is a main keyword, but not targeted money keyword. Honda Accord, this is getting to the money keyword! Honda Accord EX, this is much, much better! But “Cheap Honda Accord EX” or “Review of Honda Accord EX” is a money keyword.

BUT… In the example given, if you are earning from Google ads, you can earn some money from the example above, but most people do not shop online for high ticket stuff, such as car, as you really should examine the car before you buy it (ha ha ha). But the example above was just to show you how you should search for your money keywords. Replace “Honda” with any product name, and start looking for keywords where people are getting ready to spend money.  If you are spending time and money on a keyword that will never EVER convert into any customer or cash, it is worthless and you are making one of the ultimate seo mistakes!

Side Note to Affiliates: Pick a product that has a price tag of at least $50 and can be packaged into a very small box or of course digital delivery. The reason is that those type of products sell a lot more online then heavy stuff such as 3 PC sofa set.

The Traffic Keyword:

There is also difference between money keyword and traffic keyword. Traffic keyword is more “Review of Honda Accords”! You see, someone searching for review of Honda accords, they are narrowing down the model they want to buy, and that type of traffic is very “warm lead” traffic.

That type of traffic will convert a lot better into a paying customer than if you went for “Review of Honda’s”, as with Honda you have motorcycles as well as cars, so you really would not know what Honda review they need.

And here is one of the most surprising SEO mistakes on keywords. Even when they do find the one that is good. They seem to ignore on page optimization for those keywords.

Know this, the page that has on page optimization done will need a lot less links than a page that has no optimization. So have your keywords in the URL, In the Title, and at keyword density between 1-3%! On page optimization takes only about 5 minutes of your time, and it will save you hours in the long run.

So this concludes SEO mistakes Part 1 and soon we will be sending you SEO Mistakes part two!