Competitive Analysis to understand your competitors SEO Strategy -Position2

In order to execute a successful SEO strategy, it is very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is critical to the success of SEO campaigns. What I am referring to is not just direct competitors, but competitors that rank in search engines for the keywords that you optimize your website.

Executing an SEO competitive analysis

Competitive SEO analysis can reveal many interesting findings about your competitors’ SEO. After you have shortlisted the keywords and the competitors that rank for those keywords, run your competitors’ websites through this checklist:

Website Architecture

Your website may have been optimized perfectly for targeted keywords, but if you are still not ranking for your targeted keywords in SERPs. Then it may be because you have bad website architecture

Internal Linking and External Linking

Once the analysis is complete, ensure that you use this data to compare your website against your competitors’. This will tell you how much you need to optimize your website to win your way through SERPs.