Everyone looking to build a website might have heard about SEO- the mysterious Search Engine Optimization. This is a never-ending process that consists of multiple steps and there are always enhancements that can be done to improve website visibility in the search engines.

If you have ever heard about the SEO you might have also heard that one of the basics of successful SEO is the Keyword analysis and that’s exactly what I’m going to speak about today.

Let’s start from the very beginning. The keywords are the words that web surfers use in the search engines to look for the product/service/information needed. This is the “WordPress beginners guide” that you type when you’re looking for the info how and where to start with WordPress and “website design studio” when you’re looking for a company to create a website for you.

1. Define the keywords that people use to find your business.

This step is most important and probably the easiest one and you can complete it in 3 simple steps without any additional software or paid programs offered on the market.

• 1. Ask your friends and relatives what words and phrases they associate with your business and put them on list.
• 2. Go to Google and type the keywords and key phrases into the browser and Google will also show you the related searches performed by other people.To make things even easier, you can switch from the Standard view to Related searches view. Just type your keyword to the Google search bar and on the left of the search results page click on the panel “Show search tools” and scroll to the bottom until you see it, and here’s how it looks.

• 3. Use Google Wonder Wheel- that’s an adorable tool that I love so much. The wonder Wheel is another variation of the Related searches but in a more convenient way and is located right below Related searches view in the left panel. The wonder wheel shows you all related searches and their popularity. You can also click on the related search circle and go even deeper into the search keywords. Put as many related keywords on the list as you can but make sure they are really related to your business, service or product.

2. Find out how many people are actually using the keywords you have selected.

The cool tool you can use here is Google Keywords Suggestion tool. It’s a part of Google Adwords (and is used to find nice keywords for your google ands) but you can use it separately to identify the popularity of the chosen keywords and key phrases. Take a minute to register with Google Adwords and you are ready to use the tool.

Type in your key phrase and Google Keywords Tool will show you the list of related searches (compare it with your list and see if you’re missing something) and the number of Monthly searches for according keyword.

At this stage you can make an excel table with your keywords in the first column and the number of monthly searches in the second one. Now sort your keywords putting the most popular ones on top and less popular ones closer to the bottom.

Delete the keywords that have less that 1000 searches a month except if you offer something really unique and that’s the top number of search engines visitors looking for it.

3. Define your competition and make sure the keywords you have chosen are relevant.

Make yourself a cup off coffee or tee as we’re starting on a pretty boring thing. Now that you have all the possible keywords in your list, we have to find out their relevance and competition.

Let me explain you what I mean for the term “relevance”. Let’s say you produce a software allowing photographers to create cool photography websites easily. One of the great keywords that you might think of is a “photo website” however it is not. If you go to Google and type “photo website” into the search field you will see that the search returned you a list of websites offering stock photography and thus this is not the keyword you should base your website optimization strategy on.

Now back to the competition. This is not really the number of companies offering the same services that you do but rather the number of indexed pages in Google containing your keyword and which you actually have to beat. So type your keyword into the Google search bar, make sure it’s relevant and put the number of indexed pages for the according keyword into your table next to the number of monthly searches.

4. Finding the best keywords

By now you should have a list from about 50 keywords and keywords phrases in the descending order with the appropriate number of monthly searches and competition. If you have a website with the number of pages over 20 you can use all of them, but it you have a simple 5-10 pages website you’ll have to choose the best of the keywords.

The keyword “bestestness” is defined by the ration between relevance, popularity and competition. The keyword which is most close to your business, has the largest number of searches and the smallest competition is the best.

There are lots of coefficients offered by different experts, but if you are not making the keywords analysis every other day you are most likely to forget how to calculate it. So, to keep things simple, you can divide the number of monthly searches to the number of pages indexed for this keyword and multiply by 1000 for example. You’ll get figures like 0,1-0,3, less than 0,1 and much less than 0,01. Small figures mean that there is either a small number of searches for the given keywords of the competition is really high.

You can exclude these keywords, however do check each one individually. If you have the best product in some area, you can easily overcome all the competition and show up in the search engine results for the given keyword.

At the end and having made the ratio analysis you should have around 10 very cool keywords, 10 just cool keywords and around 5-10 nice keywords that also might be useful.

5. Breaking keywords into pages.

Now we’re going to the most complex point. You can’t use all your keywords on just one page. Every page has to be optimized for no more than 2-3 keywords/keyword phrases and of course, they should be 100% relevant to the content of the page.

Choose the best 3 keywords for the home page and spread the rest on the other pages. Now add a few nice keywords for every page. Choose one or two keywords that you can use throughout the pages in the text organically.

Put it all in a spreadsheet. Now you have the list of keywords to use on every page of your website to ensure best visibility for the given keywords in the search engine results. Sorry for the blurred screen but I have to keep my own keyword research results private.

The next step is actually creating the keyword optimized content for the website pages. This is the separate science and I’m going to speak about it in my next post. Stay tuned, make the keywords analysis and check back with us soon!

Without a doubt, creating links is one of the most well known methods used by SEO services to boost site page rank and draw interested traffic. It is because of its popularity, that site optimizers now have numerous resources at their disposal. A real campaign can take a lot of time and for beginners, there may be some perplexing points. Nonetheless, nearly every website owner knows that link generation is what they need to master to get ahead of the competition.

The main concern is to create a suitable campaign for link generation. In the long span of time that this method has been in use, experts have devised five simple and easy techniques for building links and ultimately improving site rank and traffic.

1. You can’t jump into the task of link generation immediately. The first real step you have to take is to arrive at a deep understanding of your intended market. This basically means discovering what they are after and what can sustain their interest. One of the main points in doing this is to identify what keywords targeted individuals use to locate what they need when they consult search engines.

2. Allocate enough time and effort to keyword research for your intended customers. Moreover, you should learn to think and behave as they do so that you will gain insights on keyword use. Pick a primary keyword and support it with a few others with secondary importance.

3. Generate quality content. This is one tip every SEO expert takes to heart. To gain a steady traffic stream, it is crucial that you appear better than the competition. A good way of doing that is to provide good content. This is what will draw visitors to link back to you and give you free boosts in your campaign. Moreover, it is what will push readers to act and possibly buy or attempt to learn more about what you are promoting. It is therefore sensible advice not to put out content that is primarily intended for search engine robots.

4. As in any link building campaign, ensure that your content is well written. Look out for grammatical and typographical errors. But most important of all, you need to incorporate your keywords that you think people will use to look for what you are offering them. It is important that when you incorporate your keyword to your content it will still make sense to the reader. Make sure you have it included in the title, descriptions, headings and article body.

5. Now that your content is ready, the next link building strategy is to put your article out for people to read. There are different article directories that are available for you with some being better than others. It is always best to publish your articles in the most popular article directory service which aims to supply only the best quality content.

The work involved in link building as part of an SEO campaign can be demanding. You therefore need to be extra patient and determined to reach your goals. The good news is that, it is possible to eventually master link building.

You’ve heard about podcasting—professional or homemade audio broadcasts available on the Internet—and you want to make your own. Before you start recording, you may want to check out the style and format of some popular podcasts.

iTunes 4.9 (or later) lets you find, subscribe, manage and listen to podcasts right in iTunes. With thousands of free podcasts—from favorites such as ABC News, Adam Curry, ESPN, KCRW and more—all organized by category, the new Podcast Directory puts on-demand radio at your fingertips.

Now it’s your turn to produce your own podcasts that share your witty and insightful thoughts (not to mention your born-for-radio voice) with the world. And you can record your own audio podcast with QuickTime 7 Pro, a microphone and your Windows PC.

Step 1

Open QuickTime 7 Pro on Windows. If you don’t have it, get QuickTime 7 Pro today.

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Step 2

Check your recording preferences. Open the “QuickTime Player Preferences” from the Edit menu and select the recording tab. First, click the “Choose…” button next to Microphone to select the device you will use to record your podcast. Next, verify that the format is set to “AAC Audio (.m4a)” as this is required for compatibility with iPod. Last, choose the location where you would like your podcast to be saved. Click “Apply.”

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Step 3

Choose “New Audio Recording” from the file menu. (Be sure your audio input device is connected.)

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Step 4

Click the red Capture button and begin recording with your audio input device. Click the black Stop button when you’re done recording.

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Step 5

Rename your file. The default name for your podcast will be “Audio.” If you

would like to change the name simply select the file, click the right mouse button and choose “Rename” and name the file accordingly. Congratulations — you now have a file that is ready for publishing.

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You can publish the exported file to the Internet as an enclosure on a blogging service, such as Blogger, and wrapped in a podcast-friendly RSS feed. (Please note: the audio file must be hosted on a web server such as .Mac.) RSS feed providers, such as FeedBurner, make it easy to create an RSS file from your blog.

Want to reach a potential audience of millions? Publish your podcast to iTunes Podcast Directory (subject to it being free of copyrighted or overtly explicit material). For inclusion in the iTunes Music Store, you’ll need to provide the link to the podcast RSS feed and all episodes within a podcast must be available as either AAC (.m4a) or MP3* audio enclosures.

Happy podcasting.

photo credit: Steve Keys

Have you ever written an extremely long blog post, and only to publish it and find out the that it’s so long your other posts are puchsed of f the page?

Or perhaps most of your posts have a series of video’s that you dont really want to show on your blogrool becasue they take up to much space.

Well there is an answer to your prayers.
Wordpress ave a nice little tool called “READ MORE” tab, which allows you to insert a prefixed code anywhere in your post at the click of a button. This then transform your long post into a short tidy excert or intro piece and if people want to “READ MORE” they simply click the cool tab the code puts in your post and they are sent rocketing towards your full and LONG blog post….

Just Watch This Video To Learn How…

Share

Hi, we know that wordpress in brilliant in many areas, inclluding creating private pages only viewable by those who have been given the page link directly.

This is great if you need to keep various pages or blog posts private from the general public but still still allowing the page or post to be viewed by specific people only.

Below is a quick tutorial on how you can set this up:

1: Firstly log into your wordpress admin area and click on either the pages or post tab, depending on which one you wish to make private.

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2: Next, select the ADD NEW tab from the drop down menu.

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3: At the next screen, Insert Your 1. Title, 2. Post Content then 3. on the right hand side of your page you will see 3 options above the publish button, select to edit the visibility option.

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4: In the next section you will be presented with 3 options, select the private option and then click the ok button highlghted as highligthed below.

This will now change your post or pages visibilty setting to private!

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5: Now before you select to publish your page or post, save a draft of it first and take note of the note of the URL/Permalink for your page or post as this is the URL that people will need in order to access your page or post.

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6: You are now ready to publish your page or post, simply click on the publish button and your page or post will be publshed onto your wordpress website.

Someitmes your page or post URL may be extremely long and you may wish to shorten or mask the original url, well lucky for you there is a great tool called TinyURL which takes your original url and transforms it into a short and tidy url, perfect for sending to people. For more info on this tool see my TinyURL Tutorial.

All you need to do now is distribute your page or post URL, to anybody whom you wish to have access to your private page or post… its that simple

Ever wondered how to get your awsome looking image beside your comments on a website or blog, so people can know who’s writing those great replys and comments….

Well wonder no further… It’s easy peasy to upload your photos at gravatar.com and even more easier to add additional email addresses…. why?

Because if like most people you have 2 or 3 email addresses registered on various website or blog, it a pain to go to each and every one of those sites and change your email to one single email, besides you migh just want that 1 website to only be able to contact you on a specific email address.

By adding additional emails to gravatar.com you get the benefit of using the same or diferent photos for all the different emils you register.

Just click below to watch the short how-to video on uploading images and adding additional email adresses to gravatar.com….

[flv]http://www.youtube.com/watch?v=cnnibhP1S5o[/flv]

Are you sick of posting URLs in emails only to have it break when sent causing the recipient to have to cut and paste it back together?

Or pherhaps you want to send a URL but dont want the person to see the web address until the click on the link?

Or maybe you just want to be able to

Turn this URL:

http://rover.ebay.com/rover/1/711-53200-19255-0/1?t

ype=3&campid=5336224516&toolid=10001&customid=tiny-
hp&ext=unicycle&satitle=unicycle

into this tinyURL:

http://tinyurl.com/unicycles.

Well a while ago, i came across a great tool called TinyURL and have had so many questions on the subject that i decided to make a short tutorial explaining how to usse this magnificent tool.

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1: First go to tinyurl.com and paste your URL into the box as illustrated below, next click Make TinyURL!

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2: In the next screen you will see the following information:

#1: Your original URL (which you inserted into the box in the firststep).

#2: Your New TinyURL (a short coded version or the original URL).

#3: A preview TinyURL (this link allows people to preview the original URL, so they can see where they are being directed to) but you wont need to worry about this.

#4: Custom Box (custom alias box for inputing your own custom TinyURL Word or Phrase).

From here you can now use the new TinyURL(#2) and this will direct people to the original URL(#1) you inserted at the beginning or you can go a step further and create a custom TinyURL by inserting your own WORD or PHARSE in the custom alias box (#4)

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3: To create your custom TinyURL simply insert the word or pharse you wish to choose(may contain letters, numbers and dashes), then click the Make TinyURL button again to show your new custom TinyURL as Shown below.

Please note: If this custom TinyURL you have chosen is already taken, you will be promted to choose another  another custom TinyURL.