A lead capture page (aka a squeeze page) allows you to collect users names and email addresses, thus building your opt-in list. Once you have an opt-in list you can increase sales conversions on your affiliate products through follow up email messages. You can also of course, make money selling your own products instead of some other company’s. Thirdly, you can build a relationship with readers who know you, like you and trust you enough to buy from you again and again.

You need to have an autoresponder account, a hosting account, and software to create the squeeze page. There is a bundle of free software available for creating squeeze pages, so don’t think you have to spend a fortune on software.

An autoresponder account will allow you to capture your potential prospects name, and email address, and then send out an automated and custom-made email to them. You get to specify what and when to send, and the autoresponder takes care of the rest. Nice, right? Right!

In my opinion, building a list of targeted prospects is one of the most essential tasks you can do to grow your business. After a while, your list will grow into one of your biggest business assets. It just takes patience and before you know it you have a valuable bit of data.

When you go to create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site.

The sole purpose of the squeeze page should be to capture leads and nothing else. That means if you want to maximize your conversions, don’t include other distractions on your squeeze page such as Adsense ads or long lists of links to other pages on your site.

The more options you give people, the less likely it is that they will complete the one you want.

This post will give you some tips on what elements you need to include on your site for maximum response.

Use a strong headline to grab their attention and keep it…

In order to convince people to opt-in to your lead capture page, you first need to stop and grab their attention long enough for them to read your marketing message.

The bold headline is likely going to be the first thing they see, so make it catchy.

Your squeeze page headline should be big and bold so that it stands out.  It should be beneficial to the user, and focus on the main benefit that your product, service, or report will provide to the end user.  Decide on your visitor’s biggest problem and how it can best be solved, and make these points part of the headline.

A good headline will ultimately grab your visitor’s attention, and get them reading the rest of your squeeze page.

List Benefits that keep them begging for more…

Your squeeze page should ideally be getting someone to opt-in in exchange for more valuable information, for example an ebook covering an interesting topic.

Giving something away for free will help tremendously with conversions, but you can also increase them more by building up the product’s value, which in turn causes the visitor to do whatever it takes to get it.

List out the main benefits that the user will receive from opting in.

Make it an irresistible offer so they would be kicking themselves later for not subscribing to your wonderful offer that was free for crying out loud!

Focus on the wants, needs, and desires of your potential customer.  Always let them have a clear vision of what’s in it for them.

Use a strong “Call to action” that gets them scrambling to optin…

People often need to be told what to do. This is particularly true on the internet where people are distracted easily and bounce around from site to site, often without any real purpose.

If you want someone to enter their name and email address TELL them to enter it.

• Repeat the call to action if you need to, but make sure that somewhere on the page you show people what you want them to do.

• Include arrows or other graphical elements to show people where they need to enter the information.

• Make the call to action clear. (Again, your squeeze page should only have ONE main call to action i.e. getting the optin)

• Use a short video on your page, end the video by telling them to optin, include an arrow that shows them where the optin is.

• Make the end of the video be a live “demo” of how to fill out the form – just record your screen as you do it so there is NO confusion on what needs to be done.

All of these elements can add up to give you the best possible squeeze page that sucks in leads, and gets the visitor super hungry for more of you irresistible information!

Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next.  If the landing page is informative and engages you, there’s a fair chance you’ll continue to use and explore the site further. If it is slow to load, difficult to read or there’s no obvious pathway through the site then you will head for the exit.

The success and failure of a website often relies on the quality of its landing pages. If they fail to convert traffic, so too does the site. For this reason, many sites invest a great deal of time and effort in testing and analyzing their landing pages. The testing process, as you might expect, involves a lot of subtle changes to the page’s layout.  It also requires an understanding of what the searcher is looking for and how best to help visitors convert. Sometimes the alterations are far-reaching, including whole segments of text, other times less so, perhaps moving or changing the color of a button within your call to action. Whatever the issue, it has to be identified and then properly tested.

The testing process usually involves having two pages running in parallel; one being the original, the other with an amendment. Your programmer will automatically filter visitors in an even split between the two pages, even dropping a cookie so that they will only ever see that page when visiting your site.

Over time a pattern will form, identifying which page converts better, allowing you to make effective changes that will improve your site’s performance.  However, the landing page analysis is what starts all of this off. As stated, you have to be prepared to delve deep into a page to find elements that are undermining its performance. This takes some technical skill and an appreciation of your audiences psyche. What are they looking for? What do they want to see? Is there enough content? Is there too much? Is it too slow to load? All are relevant questions and all need answers.

To identify an under-performing page you have to refer to the statistics. Perhaps you’ve been running an expensive pay-per-click ad campaign but some pages have done better than others. Maybe, despite good rankings and far-reaching SEO work, your site has a high bounce rate for some key terms. All of this will be highlighted by an analytics package. Don’t underestimate the power of statistics.

They will highlight things that you have never previously been aware of. It can get you to the crux of a problem that you may never have known even existed before. This of course is vital in landing page analysis. The more analysis you are able to do for your landing pages, the better your understanding will become. While in the first instance you might find yourself shooting in the dark a little, unless problems are obvious of course. It will take a reasonable amount of experimentation to really get to the bottom of your site’s problems. Once you’ve established a problem, tested it thoroughly and found a solution, this will give you encouragement to make changes elsewhere.

The process does take time, but all the while you’ll be getting a better understanding of what your visitors expect and how you can get your site to convert with greater frequency. So landing page analysis can take a fair amount of effort and understanding, but ultimately you should get far more in return. With any website, it is vital that you are able to convert the traffic you receive into meaningful custom. The best place to start is the first place people will see on your site, which of course is the landing page.

Recently, James Grandstaff revealed something that I found quite interesting…

If you’ve been around the IM (internet marketing) scene for awhile, you’ve most likely heard the term “squeeze page” before, right?

At least that’s what I thought.

Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc…

One of the questions was “Do you know what a”Squeeze Page” is?”

68.05% answered yes and 31.95% answered NO.

To be honest…

I was shocked that 31.95% said no.

What about you?

In light of this shocking survey data I decided to write this post today to go over the very basics of what a squeeze page is and why you should be using them in your business (if you are notalready.)

And for those of you who already use them, payattention. You will probably learn something too.

Here goes…

A squeeze page which is also known as a “leadcapture page” or “name squeeze page” is a simpleweb page with one purpose; to get your visitorto give you their name and email address so youcan follow-up with them. That’s it.

One of the best ways to get someone to opt-in to your squeeze page is by offering somethingof high perceived value such as a mini ecourse or a highly targeted eBook.

For example, let’s say you are promoting a multi-level marketing business opportunity. The products are great and you are a raving fan.

Most people would just start promoting the websitethe company supplies. I say no. This is a perfectopportunity to implement the use of a squeeze page and offer something of value first.

That way, you collect the leads, you follow-up withan introduction of yourself and begin building a long lasting business relationship.

In sales, what we are really selling is “us” first,then the product.

You always want to provide value first. Once your prospects warm up to you, then it’s time to ask the right questions to determine if your product or business opportunity can help solve their needs.

If you’d like to see a high quality, high convertingsqueeze page that James has put together, you can visit the link below.

It’s important to read the “thank you” page on the other side you can get an idea of how the wholeprocess works.

Until next time…

Yours in success,

The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate…

Technical & Design Considerations:

1. An opt-in page, or “squeeze page”, has but one goal: to collect contact information. That said, there should be no other option but to fill out the form. No menu bar… no external links… nothing to distract your visitor from taking the desired action. This is proven to increase response.

2. As a general rule, the more information you ask for, the lower your response will be. For first contact, settle for the name and email address. Asking for the phone number will kill your response. It’s too soon to ask for it. Once you’ve built the relationship, you can always step up the involvement by offering another enticement for more of their contact information.

3. Be sure the opt-in form is “above the fold” so visitors don’t have to scroll down to see it. This is proven to increase conversions. If the copy is long, include another form at the bottom of the page.

4. Your opt-in page should be on its own domain such as www.AutomatedLeadsOnline.com. This makes it much easier to market and promote your opt-in page using offline methods.
Copywriting Considerations:

5. Here’s a quick headline test: Your headline should speak to your target prospect, communicate a unique benefit, contain a certain amount of curiosity, use specific (non vague) language, and make an emotional appeal.

6. People are increasingly reluctant to give up their contact information. That means your copy needs to work extra hard to “sell” your free enticement. In fact, opt-in page copy is actually sales copy. Your prospect should desire your information so strongly, he is willing to give up his closely-guarded email address to get his hands on it.

7. Use bullet points to create intrigue and tease curiosity. They should point out what your prospect will discover on the “other side.” Make them as interesting as possible. They should be specific… unique… relevant… and intriguing.

8. Provide a “reason why” you’re offering this information for free. People need a reason for everything. A plausible “reason why” is powerful and persuasive.

9. Include a call to action that tells the reader exactly what you want them to do. Leave nothing to chance. Take advantage of the fact that people respond to direct commands. For example, “To get your hands on this valuable Special Report, simply fill in your name and the best email address to reach you.”

10. Use audio or video to add an extra dimension. This engages your visitors on another level, and gives you more chances to “sell” your prospect on opting-in.

Use these 10 tips as a general guide for creating effective lead-generating opt-in pages. But take don’t take them as gospel. Always test your opt-in page elements to determine the best-performing combination.

One other nice implementation of a squeeze page that I’ve seen is one that passes information from the squeeze page on to the next page. So, the next page that you get to after filling in the form may have your name, or some other personal data, right in the copy on the page.

An example of the above might be a site selling pet toys. The form might ask what type of pet you have and your pet’s name. On the next page, as you read through the copy you might see your pet’s name scattered throughout the page, or you might see mention of the specific type of pet that you have.

The type of squeeze page described above can be very powerful if done correctly. If it’s not too blatant, your visitor may not even consciously notice that the page is personalized and specifically targeting him. For example, if that page only mentions the type of pet that you have, or some other seemingly innocuous fact, the personalization will still make the copy talk to YOU more.

However it won’t be as “in your face” as when the copy uses your name. There is actually a piece of software that will generate this type of squeeze page for you. That way, you don’t have to understand how to set up coding that tells the page how to pass variables from one page to the next. This software is called Squeeze Page Generator.

When you visit the page above, enter your name and email address, and the demo will show YOU what your visitors will see when you use this software on your site.

I’ve tested Squeeze Page Generators on some of my sites, and it DOES increase conversions. I prefer using it where it’s less “in your face” as I’ve described above When you use Squeeze Page Generator that way, your visitors feel more connected to you and your copy, but they don’t really know why.

I think that makes it more effective.Many online marketers do use squeeze pages, because, while they may irritate a small percentage of your visitors, they have been proven to increase your signup percentages.

If they don’t opt-in to your list, then there’s no way for you to follow-up with those who don’t buy on that first visit. Consider adding squeeze pages to your marketing arsenal today.

Internet businesses encounter a variety of business situations every day. For example, you have to know how to use your software, how to promote your business, and how to save on taxes. You will make hundreds of decisions each day. You will also encounter problems and questions no matter how efficient your business is. Knowing the answer to problems and questions can mean the difference between a profit and a loss.

Following are a wide variety of common questions many Internet businesses face. These questions are all over the board, which is a great representation of the questions you will have to deal with in your business.

Question #1: I use an Autoresponder. For some reason, my Autoresponder is sending duplicate messages causing me to lose subscribers. Why is the Autoresponder sending duplicate messages?

Answer: You may be putting your email messages in both the text side and the HTML side of the Autoresponder. If you have email in both places then it will send out duplicate content.

You can check this by opening up your Autoresponder and looking under the ‘Properties’ feature. Check to see if you have the email set to ‘text’. Remember, you want to send your emails as text. Click ‘save’ to save this setting.

Next go back in to where you place your email messages. Make sure that you have placed your email messages in the ‘text’ area only.

Question #2: On my Internet business website should I post articles in full rich HTML text as opposed to PDF format?

Answer: Post your articles in full rich HTML format. Avoid the PDF format because search engines can’t read PDF content. The search engines recognize that it’s a PDF, but they can’t actually read it. You can offer a link to download an HTML article in PDF format if you want, but it is not necessary.

Question #3: Should you post articles on your branding site or on your squeeze page?

Answer: You can put one article on your branding site. You can also put an article on your squeeze page. Think about it. When traffic is driven to your website they are driven to your squeeze page. The article on your squeeze page is more of a benefit to your subscribers than it is to being picked up by search engines. It will help build a relationship with your subscribers from the get-go.

Question #4: What equipment should I use for burning CDs, DVDs, and making labels?

Answer: A great program is ‘BravoPro’ which burns DVDs and CDs. It also creates the labels for you. Make sure to purchase the add-on that lets you burn more CDs and DVDs at one time.

For packaging you can buy items at Office Depot to begin with. This helps you determine which size packaging, etc, works for you. Once you have figured out what packaging is best then you can order in bulk. You can then find a supplier that is cheaper than Office Depot and order in bulk.

There are thousands of list-building Internet marketers on line right now. Some bring in 100′s of leads per day, highly responsive leads. Others, using the same effort (or even more) are bringing in 5 leads per day, making no money at all.Why? What are the successful list-builders doing to get responsive readers by the groves?

1) They are using squeeze pages to force new traffic to opt in.
This is much stronger than just adding an opt-in web form on every page of your website.What is your new visitor conversion rate to opt-in to your mailing list? 5%, 10%? With a squeeze page that offers the only access to your web site, that number can range anywhere from 40% to as much as 80%, depending on the value of the information in your web site and the effectiveness of your squeeze page at conveying that information.

Wow! Talk about a huge increase! 800% at the top end. Even if you are just getting 10 subscribers a day, imagine if that were 80 a day, with no change in your traffic! That is 2400 subscribers per month–do the math for the yearly number.

2) Utilizing the power of numbers is the way to go.
They know that if they are getting 100 leads a day, they can track their advertising much more effectively and certainly faster, than you are getting 10 leads a day. They are willing to take extra steps to make those extra numbers happen.

3) Testing everything you do must be done on a regular basis.
They know what sources convert at 10%, at 20%, at 60%, into subscribers. They know the cost-per-subscriber of every source they use. When you track things, they tend to improve.

4) They treat their subscribers as if they are worth money.
What is your average subscriber worth? 50 cents a month? What are you willing to pay for a subscriber that is worth 50 cents a month? How about a dollar a month? And you are struggling with paying 50 cents to get a new subscriber?

5) They are back ending their new subscribers.
After the subscriber opt-in, the thank you page is a high-converting sales page. It has been said that with the right thank you sales page, 100% of the opt-in cost can be recovered on the spot.

6) They are single-minded.
It is far better to become highly successful at one or two sources of traffic than to be mediocre at 10 different sources.Become an expert at one source of traffic and the necessary conversion tactics for that traffic source. You see, one squeeze page may be highly effective at converting a particular traffic source, but lousy at another. Test different sources differently and regularly.

Focus! Focus! Focus!

To make big money on the Web, you need to have a direct pipeline to prospective customers. E-mail marketing is the fastest, cheapest and most effective way of reaching an audience. In order to conduct an e-mail marketing campaign; however, you need subscribers.

The bigger the list of subscribers you have to communicate with, the more money you make. Therefore, the more people you can convince to subscribe to your list, the higher your income. So how do you convince more people to subscribe to your list? You fine tune your squeeze page.

A squeeze page is the page where you direct visitors to sign up for your e-mail list. The squeeze page is the most important page on your website, yet many people fail to perfect this page for maximum results. To improve your squeeze page’s conversion rate, follow these simple tips:

• Put your opt-in form “above the fold.” Visitors should not have to scroll down to see the sing up box – put it on the top of the page where it’s instantly visible.

• Eliminate all other leaks or distractions on the page. Advertisements, links, or information that does not relate specifically to your newsletter will only distract visitors. Keep their attention focused on the opt-in form by removing any other elements from your page.

• Call the visitor action. Tell people what you want them to do – sign up! Don’t be shy – the call to action is essential to turning visitors into buyers. Spell out the benefits of subscribing … and then tell people to join!

Everyone needs traffic but more importantly everyone needs a list to grow their business.Which is exactly why you need to read this article.  Here are 3 proven ways to generate a 1,000 subscribers every single month without fail…

Now before I start, we have to go and talk about the mindset of marketing.  To become a affiliate that makes at least 5 figures a month you must know that  marketing is “residual” and it should always be done in “6 week increments.”

In other words…

Every time you promote. That ad or article will lasts forever so when you put more promotions in the market place it just builds on top of each other. Next you can’t do it for a week and expect results you have to do it in 6 week increments maybe more to see the success of it and determine to keep it or trash it.

Now Let Begin…

Article Marketing AKA-”Content Leads”

This the most residual of all forms of marketing.  But at the end of the day it’s all about writing a article and giving advice.  The more targeted advice you give the better.  Submit these articles to the top 5 PR article directories.  (Ezinearticles.com being first!)

PPC  AKA-”Adword Science”

Their are tons  of ways to utilize PPC but the best advice I can give is to use your money primarily on the buyer keywords.  You can get access to these using keyword elite and other keyword softwares!

Forum AKA- “King Of JV”

You won’t get a lot of traffic from here but you will get a brand.  Forums will take your business to the 5 figure level because you’ll find your future JV partners here and tons of “targeted buying traffic.”

Would you like to know how I do it?  Then read below and discover how you can be making 25-30 sales a week on auto-pilot by setting up little affiliate engines…

There is no uncertainty that building a mailing list should be one of an internet marketer’s top priorities. A mailing list, after all, will ensure a responsive pool of clients for the online advertiser, one which he can utilize for every active campaign.

One ordinary query, however, that comes up when discussing the logistics behind creating a mailing list is this: when should an online marketer try to seize his clients’ contact information? Must the seizure device be put on the sales page itself?  Wouldn’t such distract the concentration of the readers?

Or must the capture device be positioned on the Thank You page? Wouldn’t such restrict the possible subscribers to people who purchase the item? The answer appears to be this: that the capture device be applied on the resting site itself.

Such a landing page is called a squeeze site, simply because it seizes the contact information from the visitors. Whenever people are led to a particular URL, they will include a squeeze page. The aim of the squeeze page is seize the guests’ contact infos. The squeeze site can carry out this in lots of ways:

- By providing a taste of the data that the prospect requires, asking the prospect to register with the mailing list in order to receive more of the stated report.

- By presenting anything important, like a free eBook or exclusive account or software program, in barter for the visitor’s registration.

- By giving the newest updates about the subject matter of the website, causing it essential for the visitors to indicate their contact infos so that they may be contacted afterward.

- By offering price cuts for upcoming offers in exchange for the visitors’ contact infos.

- By giving a contest with the prospects’ contact information serving as their admission forms.

A squeeze page is the best example when it pertains to producing a great mailing list. It’s the first site that individuals will notice, and the online advertiser will manage to catch his guests’ email addresses instantly.