Here’s the rebroadcast of stream of the event:

I have no doubt that Twitter Marketing is world’s most powerful and popular social networking platform amongst business and enterprise users. It’s quick, incredibly simple to use and a large number of businesses are jumping on to the Twitter bandwagon with each passing day.

However, there are a significant number of businesses and enterprises who’ve not adopted Twitter Marketing as yet due to one of the following reasons…..

• I don’t have the time do to it
• It won’t work for my business
• It’s just too complex
• It’s not worth the effort

Being a social media coach for the enterprise; let me tell you – all these arguments are lame excuses. Twitter represents one of the most innovative and powerful modern age marketing tools.

How Does Twitter Marketing Work?

Getting on to Twitter Marketing is quick and easy. Sign up, build your profile and then start looking for your target audience. Build a Tweet Plan and follow it without fail. Twitter works effectively for varied marketing campaigns – be it lead generation, brand engagement or pitching a specific product/ service to prospect customers.

Twitter marketing is  not only quick; they are mighty efficient as well. 140 characters may not sound a lot but it’s more than ample if you’ve got the right marketing strategy in place.

It’s crucial to have a clear goal and well-defined objectives in mind. As compared to other marketing means, Twitter (Tweets to be precise) has a much shorter attention span. Therefore, you want to make the best out of whatever limited attention you get from prospect customers.

Twitter Marketing: Individual or Business Presence?

This is yet another dilemma of most Twitter marketing wannabe businesses. Should they register as individual users or is it advisable to register the brand itself? While some critics argue that it’s better to register as a person rather than a brand, I don’t really buy that argument. While I agree that people like to talk to people, I strongly believe that an effective marketing campaign is powerful enough to let people talk directly to the brand. If not, the campaign is not worth it.

Contests and Giveaways

I’ve come across several brands which have became runaway success by adopting simple yet innovative means of twitter marketing. Contests, Goodies, Freebies and Giveaways are a highly effective way of getting people to follow you and to retweet your messages. It is highly viral in nature and leads to exponential growth results.

Twitter Marketing Do’s and Don’ts

It’s easy to find thousands of so-called best-practices, do’s and don’ts for Twitter. With all due respect, I believe that Twitter is 80% common sense and 20% education. As an enterprise, it’s after all a conversation to sell or market something. The rules of conventional marketing don’t change – all you need to do is adapt them in accordance with the Tweeterverse.

How Do You Know Twitter Marketing Is Working Right?

For a start, your follower count is a good indication of how popular you are in Tweetverse. Secondly, it isn’t difficult to find out which Twitter followers are now your customers. If you can’t do it manually, there are several third party tools to assist you in doing the same. In addition, there are several free tools which help you monitor your reputation on Twitter Marketing.

Twitter has announced that it’s rolling out a new version of its web interface. Some users will start seeing the new look as soon as tonight, though the company says on its blog that it “will roll out as a preview over the next several weeks.”

News of the company’s plan to integrate multimedia into the stream leaked out earlier this afternoon, but we’ve now learned that the redesign goes much further than that. The new interface resembles that of a far more sophisticated web app (as well as Twitter’s recently released iPad app)

The multimedia partnerships we hinted at earlier today extend to 16 different companies: DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, Ustream, Vimeo, yfrog, and YouTube.

Much has been made in recent months of Twitter’s move into areas previously owned by third-party applications. Today’s announcement will no doubt renew such discussion, with many of the best features of Twitter clients like Tweetie, Seesmic Desktop, and TweetDeck now becoming a part of the default Twitter interface. As we also pointed out earlier this afternoon, it also makes Twitter feel a bit more like Facebook.

Twitter CEO Evan Williams prefaced his announcement by mentioning that Twitter.com is already far and away the most popular way for accessing the microblogging service, commanding 78% of unique users (which the company defines as “Of all the people who logged into their Twitter account during the month, what percentage did so via each service.”). Combined with Twitter’s growing need to serve up impressions to advertisers, it’s certainly no surprise that the company is now looking to keep people more engaged on its website.

Stay tuned to for additional coverage and analysis of the new interface. In the meantime, check out Twitter’s video demo and some early screenshots:

Twitter Home Screen

Twitter Profile Page

Twitter Inline Video

Facebook Marketing is a topic we’ve covered for several years and with the significant increase in Facebook users there’s even more interest in how to make sense of what people do there. I’ve seen a significant increase in referring traffic from Facebook to web pages over the past 6 months and while a lot of that lift comes from marketing activities, I don’t anticipate the trend in Facebook users leaving to visit websites slowing down any time soon.

Participation on Facebook has traditionally been behind the login or confined to your network. With increasing amounts of content available “to the entire internet”, it’s worth exploring. Here are a few tools that you can use to search and visualize what’s happening on Facebook.

Booshaka - Facebook search. While there are a number of tools to search public Facebook updates, most notably openbook, I like the design of the search results on Booshaka the most. In the way that you might use search.twitter.com, you can use this search to uncover what people are saying about your brand on Facebook among other things. The difference of course, is that on Twitter you know what you post goes out to the world. On Facebook, I don’t think a lot of people have a handle on where their updates are visible. As a result, any outreach efforts must be carefully considered.

If you want to get creative with search and Facebook data, then check out the Facebook API Browser created by Google’s Ka-Ping Yee.

Like Button – This is a handy tool that shows you what people “Like” in Facebook terms. You can select pre-defined categories or you can add your own sites to track. When you identify a specific site, you can then drill down and see a longer list of all the popular items from that site that have been “Liked” or shared by your own Facebook network. If you want to see a “Like” vs. “Link” based search engine, this is a basic view.

Touchgraph Facebook Browser – This is the OG of Facebook network visualization tools, at least in my experience, and does a pretty good job of showing smaller networks. You can filter by network like cities or Universities and make other aesthetic adjustments. Your network can be displayed as images on the left or in tabular format. Apparently I am blue network deficient.

Social Graph – This Facebook application is is for visualization, not analysis. As with others, if you have a lot of connections, it will use a lot of processing power to render. You can modify the scale up and down and see profile pages of anyone you click on.

Friend Wheel – This is all eyecandy. The circle shows part of a social network and around the edge of the circle are 400 or so of my Facebook friends. If two of them are connected by a line, it means that they are friends with each other. If you have over a few hundred friends on Facebook, this is basically useless for insight but damn, it looks good on a Powerpoint slide.

Facebook Search – I think the internal search engine for Facebook has a ways to go, but it is getting more useful. The more information collected from external websites of Likes & shares on top of internal page use data, the more useful it should become. One question though, why does the Facebook search page need THREE search boxes? Why not have one search box and let the user pick what kind of search? I guess they have a ways to go on the search front, but you can be certain they’re working on it.

Some of these tools are certainly more interesting than others and if you know of any particularly useful Facebook data mining and search tools, please mention in the comments. As for the tools above, there’s entertainment and curiosity value in some of the visualization tools and the search tools can yield some very interesting information.

Here’s an interesting poll question for you: Do you think Facebook search tools that leverage public data are an invasion of privacy for those Facebook users that don’t know how or haven’t bothered to update their settings?

Every Twitter user is looking for the ladder to boost his/her following. You might be one of them trying to increase your Twitter followers. You must be looking for more public reading your updates. For sure you must be tired of trying out weirdest things to build followers in Twitter. It’s not tricky to build a famous profile, but it’s significant to start with the right understanding. Most commonly people try things like tweeting interesting stuffs that spreads with RTs to grow your twitter account into a solid distribution channel.

Posting a lot of how-tos microblogs won’t help actually, for they get repetitive. what you need to understand is that Twitter is a community for interaction and it is also an effective marketing platform. Why not make the best of Twitter. To make things easier for you we decided to provide you with the 10 awesome Twitter tricks to enhance your experience.

1. Replying to hash tags

Reply to the #hash tag meems. In search.twitter.com you get the list the hot trending topics. Just look for the #hash topics and get on with the conversation

2. How to Add Retweet Button in Your Post within 30 seconds

To add the retweet to your website here is a simple trick that was provided in our blog.

Just copy and paste this following code on your blog template where you want the widget to be displayed.

< script type=”text/javascript” src=”http://tweetmeme.com/i/scripts/button.js“>< /script>

p.s: Get rid of the spaces between < script and < /

3. Larger Tweets of 240 character

For this you will require BigTweet. To enable the BigTweet you can drag the given link to your bookmarks toolbar.

Link

4. SMS the tweet to your account.

Follow what’s provided below to SMS tweets from your phone

1. Log into your Twitter account
2. Now click on the Settings tab up in the top, right-hand corner of your account
3. At the top of the page you find the Devices tab, Click on it
4. Insert your phone number in the box in the following format: (your area code)(your phone number)
5. Check the box and click Save.

5. Know When Others Talk About You

For this you would require TweetBeep. The alerts can be about anything, such as your name, user ID, website URL, etc. Whenever someone tweets about these you will get an email.

6. Provide Bio link

You should provide people hundred reasons to return to your Twitter page. If they click via a post link or bio link services like twittersplit.com can be of help. However, you should not overuse it. You can use TwitterSplit in creative way to add a BIO LINK that is very different.

7. Tracking and Monitoring on Twitter

For tracking on Twitter you can use Tweetburner.com and/or Google Analytics. Monitoring can be done by the keyword searches or filtering using the services like TweetDeck.com, or TwitScoop.com.

For this follow the steps below

Step 1: Prepare your Twitter Post

Step 2: Add a method of tracking (URL click counts or destination page analytics)

Step 3: Monitor activity to search for keywords unique to your post.

With tracking and monitoring you can be a step ahead in Twitter

8. Quickest Way to Visualize Data Mine

There a number of ways through which you can view your Twitter information faster.

Through Twitter Blocks you can easily navigate your Twitter community of friends and followers.
With Tweetstats you get know who used twitter via the web to send notes on a particular day and more.

9. Know whom to Follow on Twitter

There are some users you might be interested in following, you can get them on MrTweet. The Twitterbot collects data from your tweets and the people you are following to provide you the right links.

10. How to Schedule a Tweet Later

With Tweet Later you can schedule your tweets for a later date. There are much more features in Tweet Later. For instance,Tweet Later can send you an hourly email that is a digest of @replies. Use the Gmail filter to get the text message to your phone alerting you of the digest.

Here are the most useful lists to have in your Internet Marketing Strategies arsenal. Whether it’s link building, webmaster tools, traffic website, blog promotion, have these handy for all your online campaigns and Internet Marketing Needs.

132 Comment Luv Blogs Listed by Niche

144 Do-Follow Forums Listed by Niche and PR

70 + Free Webmaster and SEO Tools

13 Ways to Link Building that Also Increase Traffic

Blog Traffic – 100 RSS Submit Sites

14 Ways to Get Traffic Now!

195 Keyword Suggestions – Find a Niche

65+ Social Bookmark Sites

15 Best WordPress Plugins – SEO, Subscribers, Bounce Rate…

16 Website Content Ideas

19 Social Web 2.0 Sites to Promote Internet Marketing, Blogging and Make Money Online Content

Best Internet Marketing Forums

Best Submission Sites to Make Articles Go Viral

20 Essential Blog Comment Plugins

27 Podcast Submission Sites for Blog Exposure

24 Writing Resources for Outsourcing of Content and Articles

Best Article Sites for Viral Marketing

Just how big is the social media phenomenon? This counter tells you.

Here’s a really cool graphic (much like the national debt clock that used to hang in Times Square) showing the amount of social media activity taking place at any given moment.  There are tabs along the top of the graphic providing figures for daily, weekly, monthly and yearly social media use.

Today’s seemingly insatiable appetite for social networking has not gone unnoticed by marketers.
In the UK, 65% of companies use Facebook as part of their marketing strategy, while Twitter marketing has jumped from just 3% of companies in 2008 to 49% in 2009.

This trend has also had a dramatic impact on the affiliate marketing industry. The rapid increase in the use of blogs and social networks means that effectively anyone can now become an affiliate.

A case in point is Domino’s Pizza. Last month the company announced that it will be testing a new “social affiliate” widget that ties together the worlds of affiliate marketing and social media even closer than before.

Donimo’s widget allows anyone with a personal web space, such as a social network page or blog, to host advertising from brands and to earn commissions from any sales driven from their ads. It will be interesting to observe the results of this trial and to see whether other brands follow suit by integrating their social media and affiliate marketing programmes more closely.

Marketers would love to tap into the millions of social networkers and mobilise them to drive traffic and sales for any brand. However, in practice, this approach is far more complex to manage successfully.

It’s not surprising then that few merchants are maximising the value of this ‘long tail’ of affiliate marketing. The general assumption tends to be that the administrative and cost burden of working with a large number of micro-affiliates outweighs the potential revenue benefits.

However, as in the case of Domino’s, new technologies are challenging this theory and improving brands’ ability to successfully leverage the potential of a booming population of budding micro-affiliates within social networks.

The major challenge associated with tapping into the long tail of affiliate marketing is how to effectively manage micro-affiliates so they remain loyal, promote the brand favourably and continue to drive traffic back to the merchant’s website.

Communication, which is often linked to the payment process, is an important part of building the relationship between the brand and the affiliate.

For example, communicating more effectively with affiliates about their commissions can help to increase loyalty and maintain a positive brand association. Brands and networks can streamline their processes to manage micro-affiliates by integrating payment processes with their affiliate management software.

This allows brands to manage their accounts, see who needs to be paid and send payments all in one process, thereby increasing the speed and ease in which payments are made.

Performance marketing software has evolved so that brands can manage and analyse their affiliate marketing programmes, whilst simultaneously providing an interface for affiliates to monitor their commission payments.

The use of advanced technology not only allows brands to more effectively manage their affiliate programmes, but also helps to improve affiliate loyalty and experience through clear and open communication.

In addition, operational and transactional email marketing messages can be sent to affiliates informing them of a recent payment with links to check their account. These messages can be branded with the merchant’s logo to ensure that the positive feeling of ‘being paid’ is directly associated with the merchant, helping to instil brand loyalty.

Another key issue for brands looking to leverage social networks as part of their affiliate marketing programme is the frequency of commission payments.

Social network users are unlikely to remain motivated and aware of their affiliate activity unless they are getting regular reminders in the form of rewards; on the other hand, a payment event is likely to generate word-of-mouth referrals to others in their social network and thereby generate viral distribution.

Speed of payment therefore, especially when targeting micro-affiliates, is a crucial part of increasing brand loyalty and sales.  In order to effectively mobilise the global ‘long tail’ of affiliates, merchants need to adopt an efficient system that allows all affiliates to be paid instantly, regardless of the size of each payment.

We’ve known for a long time that social networks have the power to change the face of affiliate marketing, but until recently the challenges posed by the influx of micro-affiliates had seemed insurmountable to many brands.

It will be fascinating to see the results of this trial from Domino’s and whether other brands start to follow suit integrating their social media and affiliate marketing programmes.

If one brand can successfully address these challenges, then they may truly be able to leverage the collective power of micro-affiliates and achieve competitive advantage.

Whether this will be sustainable or will lead to a barrage of similar initiatives is a whole different question…

Bill, Stuart, FL asks Matt Cutts

“How can I get Google to index more of my Sitemap URLs”
“-The sitemap.xml file states there are 10 000 urls, but only 1 500 have bess indexed. Aafter numerous crawls it does not appear Google is going to index these additional detail pages. What can I do get Google to index my unique and current detail pages?”

Matt answers that including stuff in a Sitemap file does not guarantee that Google will crawl all of them. Google have never made the guarantee that they will crawl everything in the sitemap file.

If you wanted to have more pages crawled, the best way to do it is to get known as a little more of an authority, to get more reputation, essentially through the process of getting more links – links that are trusted.

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I saw Thomas Power speak at the Expand Your Brand conference last weekend, where he also showed this slick video. Thought-provoking stuff Thomas. As they say in Internet marketing, the money’s in the list!
The competition might be good for the banks