When you’re attempting to force traffic to a new domain, in your SEO strategies, you may be wondering, do you have systems that youhave created within your business for each one of the different traffic channels that you use?

Yes. I have a team and Ihave also mapped out the system. So I am able to simply refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for each single article. It’ll rely on whether it is evergreen content or whether it’s’s time dependent, if itis a launch or just a general article, as to how hard I’ll push it.

It’s funny, you might be thinking. You might be wondering, in our SEO systems, how does one log what sort of traffic channels you are activating for those pages?

I’ve just got a mind map which has most of the available options on it. I just look at it and see whether Ihave activated one. So as an example, I would look at PPC and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I’ll just tick the box.

I’ll use my core words and my seed article. If I have extra content, I’ll sometimes have photos and audio so I can generate videos from it or Iwill have an interview or an Animoto video.

This person has discussed before itis nearly like you’ve got some default things that are done. Then it’s like, depending on whether you need to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to wreck that down, to go actually granular, what are the default things that you want to do?

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