You may have noticed that Google makes it easy to set up an Google AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your Google AdWords campaign for better ROI.
1. Know Your Target Audience Google AdWords Profile
Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters that describe the identity of your customers. You also need to keep in mind one important question – how is my audience using Google? Trying to get a feel for their behavioral patterns and letting that behavior inform your selection and use of keywords will give your Google AdWords campaign an edge over your competition.
Read more on 8 Ways to Optimize Your Google AdWords Campaign…
Filed under Advertising, Google, Internet Marketing by on Dec 6th, 2010. Comment. 
Bill, Stuart, FL asks Matt Cutts
“How can I get Google to index more of my Sitemap URLs”
“-The sitemap.xml file states there are 10 000 urls, but only 1 500 have bess indexed. Aafter numerous crawls it does not appear Google is going to index these additional detail pages. What can I do get Google to index my unique and current detail pages?”
Matt answers that including stuff in a Sitemap file does not guarantee that Google will crawl all of them. Google have never made the guarantee that they will crawl everything in the sitemap file.
If you wanted to have more pages crawled, the best way to do it is to get known as a little more of an authority, to get more reputation, essentially through the process of getting more links – links that are trusted.
Filed under Google, Internet Marketing, Social Media, Traffic by on Apr 8th, 2010. Comment.
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are the best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. Read more on Affiliate Marketing Incorporating Adsense Into Your Program…
Filed under Affiliate Marketing, Google, Internet Marketing by on Mar 21st, 2010. Comment.
Just Enough Knowledge to be Dangerous
One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.Read more on SEO Day 13: Is PageRank Important?…
Filed under Google, SEO by on Dec 1st, 2009. Comment.
