You may have noticed that Google makes it easy to set up an Google AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your Google AdWords campaign for better ROI.
1. Know Your Target Audience Google AdWords Profile
Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters that describe the identity of your customers. You also need to keep in mind one important question – how is my audience using Google? Trying to get a feel for their behavioral patterns and letting that behavior inform your selection and use of keywords will give your Google AdWords campaign an edge over your competition.
Read more on 8 Ways to Optimize Your Google AdWords Campaign…
Filed under Advertising, Google, Internet Marketing by on Dec 6th, 2010. Comment. 
With Spain’s victory, the World Cup is over for another four years (the qualifying games start again in 2012, but the tournament proper isn’t until 2014 in Brazil). At the start of the tournament I picked my bracket and ended up with the Netherlands losing in the final to Argentina, which isn’t quite how it ended, but at least I was 50 percent right.
During each tournament, usually a team or several players who were previously not well-known outside their own federation can command big money when they get home due to their World Cup performance.Read more on The 8 Legs of Online Marketing?…
Filed under Advertising, Internet Marketing by on Jul 29th, 2010. 1 Comment.
If you’re writing an ebook and need a cover designer then there is an over-growing list of potential designers you can use. Here I would like to list some of the best; and strongly encourage you to add any others you might know if that aren’t listed here by leaving me a message in the comments section at the end.Read more on Ebook Cover Designers…
Filed under Advertising, Productivity by on Apr 13th, 2010. Comment.
I saw Thomas Power speak at the Expand Your Brand conference last weekend, where he also showed this slick video. Thought-provoking stuff Thomas. As they say in Internet marketing, the money’s in the list!
The competition might be good for the banks 
Filed under Advertising, Internet Marketing, Social Media by on Mar 26th, 2010. Comment.
