A quick introduction – I’m Rob and I work for Distilled in the UK office. This is my first post here on SEOmoz, so I hope you find it useful and I look forwards to your feedback.
Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?
Whether you work in-house, or provide training for clients and colleagues at an agency, here are my top tips for SEOs when it comes to planning and delivering effective training sessions.
Read more on SEO Training Tip’s…
Filed under Resources, SEO by on Feb 12th, 2011. Comment. 
You may have noticed that Google makes it easy to set up an Google AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your Google AdWords campaign for better ROI.
1. Know Your Target Audience Google AdWords Profile
Knowing your target audience, in the context of Google AdWords, goes beyond maintaining a list of demographic parameters that describe the identity of your customers. You also need to keep in mind one important question – how is my audience using Google? Trying to get a feel for their behavioral patterns and letting that behavior inform your selection and use of keywords will give your Google AdWords campaign an edge over your competition.
Read more on 8 Ways to Optimize Your Google AdWords Campaign…
Filed under Advertising, Google, Internet Marketing by on Dec 6th, 2010. Comment.
Here’s the rebroadcast of stream of the event:
Filed under Social Media, Social Networks by on Oct 18th, 2010. Comment.
I see that many people encounter problems in setting up a WordPress blog in their own domain (also known as a self-hosted WordPress blog). With that, what I’ll be sharing with you in this article is a step-by-step guide that you can follow through to set up your very own WordPress blog.
You may be asking me about the difference between a self-hosted WordPress blog and a free blog from WordPress.com – The main difference is that if you are using a free blog from WordPress.com, you are not allowed to use it for marketing purposes. However, if it’s a self-hosted WordPress blog, then you can promote other peoples’ products and services (or selling your own).
Filed under Blogging, How To's, Internet Marketing, Wordpress by on Oct 13th, 2010. Comment.
